Ohio Valley Region – Design Build Institute of America

More than just about anything else, exhibitors want to know how to
improve their trade show promotions in order to get more traffic (and
more of the right traffic) to their booth.

It’s a big deal.  And you can help.  Here’s how.

The average exhibitor spends 14% of their trade show budget* on trade
show promotions.  Where do you spend yours to get the best results?
Consider the big three buckets:

1. Pre-Show Promotions
2. At Show Promotions
3. Post-Show Promotions

Do you get a better return on your investment on pre-show, at-show,
or post-show promotions?  Or, if you’ve been splitting your dollars into
two or three of these buckets, which gets the lion’s share?

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1
.  We spend money on ads, money on direct mail, money sending our
reps into the field…all in the hope that we can get face time with the
people who matter.  At a trade show, all of our best prospects are in one place at one time.

2.  At a trade show, we get to see all of our existing clients
in one place, at one time.  We can use the opportunity to ascertain
their future needs and their current satisfaction with our products and
services.

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