- Written by Susan A. Friedmann, CSP, The Tradeshow Coach
In chatting with you about trade show giveaways, I’ve encouraged you
to get your money’s worth by
placing value in whatever you choose as a
trade show memento, by avoiding gimmicks and trinkets that end up
decorating landfills, and by providing something that your busy clients
and potential customers truly want and need. Something they will
remember you for and that will put your company in the front row of
their thinking when considering services and products such as yours.
The world is a blur of business entities. Entrepreneurs understand
that thanks to personalized marketing forums such as social media, the
individual counts. So much of contemporary business is carried on
between people who never meet face to face that it’s beneficial to let
your customers “see” you. Nothing achieves that better than a
professional headshot, just like actors use in their portfolios.
A headshot makes you human, visible, real.